If anyone can convince men that aren’t following a skin regime that they should be, it’s David Beckham. The world renown soccer player has been at the forefront of shaping men’s trends and their notion of masculinity. So it should come as no surprise that he has now launched a skincare line. And it’s good.
HOUSE 99, created by David Beckham in partnership with L’Oréal Luxe, provides all the tools men need to experiment with their look in order to express evolving style and unique identity. What we love about HOUSE 99 is that it take a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity.
I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.” David Beckham, Founder HOUSE 99
The brand features an array of men’s grooming products to meet almost every man’s needs – covering hair care, body care, skin care and beard care. Sure, the typical products are there like pomades and gels for men’s hair but we love that he has added in items like a shave stick, eye cream and a tattoo body moisturizer. A beard stick? What? This is the perfect product for beard grooming. Inspired by barbers’ shaving routines, this soft balmy stick raises hair at the perfect angle, ready to be shaved. It prevents micro cuts, ingrown hair, razor bumps and allows ultra-precise application for beard shaping. Skin is left feeling moisturised and supple.
The new brand will be distributed in 19 countries and will be available in Canada as of March 2018 at Shoppers Drug Mart (Pharmaprix in Québec) and house99.ca.